Innovation and Impact Award


Prestigious award for DECIPHer’s ASSIST smoking prevention programme.



ASSIST, DECIPHer’s peer support programme for smoking prevention in adolescents, has received the prestigious Innovation in Healthcare Award at Cardiff University’s Innovation and Impact Awards 2013. For full information on the award, see this story on the Cardiff University news website. In the video below, Professor Laurence Moore talks about why the ASSIST programme has been so successful, and the role of DECIPHer-IMPACT, DECIPHer’s spin-off company, in delivering the programme.

For more about the awards and the positive contribution made by ASSIST and DECIPHer-Impact to reducing smoking in teenagers, see the Cardiff University website.

Through the ASSIST programme we identified an innovative, theory-led intervention that is both cost-effective and successful in reducing smoking rates among adolescents. To make sure we maximised its impact and implementation throughout the UK and beyond, we set up DECIPHer Impact Ltd which has helped to bridge the gap between academics and policy makers and is facilitating translation of this innovation practice.

– Professor Laurence Moore