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Home » Cardiff University to lead the Wales arm of a new £10 million four UK nation hub for behavioural research

Cardiff University to lead the Wales arm of a new £10 million four UK nation hub for behavioural research

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The Behavioural Research UK (BR-UK) team at the network launch on 9 November 2023

A new UK hub for behavioural research has been funded to help tackle societal and economic challenges. Behavioural Research UK (BR-UK) is supported by a £10 million grant from the Economic and Social Research Council (ESRC), and will form the centrepiece of ESRC’s investment in behavioural research. 

Understanding human behaviour and how it shapes organisations, communities and societies is fundamental to addressing current and future global challenges. The five-year funding will support BR-UK to build a behavioural research community to address these challenges in the UK, driving interdisciplinary innovation and supporting public policy.

Professor Linda Bauld, Bruce and John Usher Chair of Public Health at The University of Edinburgh’s Usher Institute and Chief Social Policy Advisor to the Scottish Government will co-lead the Hub along with Professor Susan Michie, Professor of Health Psychology and Director of the Centre for Behavioural Change at University College London.

Leading academics across a range of disciplines from eight universities – Edinburgh, UCL, Cardiff, Manchester, Oxford, Queens University Belfast, Sheffield and St Andrews – will join forces with partners from government, industry and charities.

Driving advances in behavioural research

In Cardiff University, Prof Graham Moore of DECIPHer, School of Social Sciences, will co-lead the theme on health and wellbeing, while Prof Nick Pidgeon, Director of the Understanding Risk Group, School of Psychology, will co-lead on environment and sustainability. Beyond academia, key partners include the Scottish and Welsh Governments, government departments and agencies in Northern Ireland, and organisations covering transport, food security, health protection, communication, entrepreneurship and other areas. Here, in Wales, we will also work closely with Ashley Gould, director of the Behavioural Science Unit in the Public Health Wales WHO Collaborating Centre on Investment for Health and Well-being.

The collaboration will provide leadership to harness, connect and extend the UK’s existing capacity and capability in behavioural research, supporting the mobilisation of research into policy and practice.

BR-UK will support effective future policy-making, service delivery and innovation; including establishing a service to help research users draw on behavioural expertise to address challenges they face, including when environmental, political, health or social shocks occur.

The team have ambitious plans including setting up a fund to support exemplar projects to drive behavioural research advances.

BR-UK will be underpinned by community involvement, equity and social justice, with systems thinking and the importance of context at its core.

The award is part of a larger £17 million investment in behavioural research from the ESRC which will include development and training opportunities for academics and practitioners from a wide range of sectors. Read more about that here:

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